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BILSTEIN to Unveil Revolutionary New Shock at SEMA 2016

BILSTEIN to Unveil New Shock Absorber Series, Drive 2016 SEMA Booth Vehicle Off-Road to Show

BILSTEIN is unveiling a revolutionary new off-road shock series at the 2016 SEMA show. To celebrate the introduction of this new series, the BILSTEIN team will drive their 2016 SEMA booth vehicle completely off-road from their US headquarters in Poway, (San Diego) California to the 2016 SEMA Show in Las Vegas, Nevada. The 400 plus mile trip includes some of the roughest terrain found in the US, and will take them over gravel, sand, rocks, jumps, washouts and whoops. 

The adventure starts in Poway, CA and ends at the legendary 104 year old Pioneer Saloon (Goodsprings, Nevada). The team will be greeted by BILSTEIN customers and media, followed by food, drinks, epic video of the adventure and the official presentation of our new shock series. 

Following the stop at the Pioneer Saloon, the trucks will be driven straight to the SEMA Show and parked in the BILSTEIN booth, dirty and all. Visit the BILSTEIN SEMA booth (#23361) to view the video, talk to the members that participated in the adventure and learn more about our new shock absorber series.

Mind Over Eye, the creative studio arm of The Enthusiasts Network (TEN) will be filming the entire trip. Keep up with the adventure by viewing daily footage on BILSTEIN’s Facebook page ( 

A little teaser about our new shock absorber series: BILSTEIN is moving into the performance off-road aftermarket segment with our patented ZoneControl™ system. This vehicle specific bolt-in module combines remote reservoirs, anodized aluminum componentry, position sensitive features, exclusive fittings, adjustable bypass tubes, and more. All of these features are packaged in a kit that will elevate your driving experience, both on and off road.

A special thank you to all BILSTEIN's premium build partners: Cascadia Vehicle Tents, CBI Off-Road, Custom Car Grills, Deaver Springs, Falken Tires, Injen Technology, Leitner Designs, Magellan GPS, Magnaflow, Mile Marker, Rigid Industries, RotopaX, Rugged Radios, SCS Wheels, SignArt, Slee Off-Road, sPod and WeatherTech.

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